Heineken used 2,000 manhours, 500m of cables and 48 TV screens (40-inch) to create a Christmas Tree that reflects the pervasive use of social media in Singapore. Conceptualised by local designer, Edwin Cheong, and its advertising agency, the tree measures 11m high and 5.5m wide, and stands in the middle of Clarke Quay from 17 Dec to 26 Dec 2011. ...
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