Largest Chunlian

Largest Chunlian

For the 2016 Lunar New Year, Carlsberg Singapore played on the Mandarin pronunciation of the number 16 (yi liù) and the Chinese term (yi liú) which means excellence, top notch or simply the best. To launch its new cans that come with 20 different yi liú wishes, the beer company got renowned calligrapher Christina Chen to write the wishes on a 1.5m by 16m banner on 28 Jan 2016 at Capitol Piazza. Chunlian is traditionally to be hung over the door for the New Year celebration.

 

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